COACH
Coach Play Kyoto | Temp Store
Service: Design
Client: Coach
Year: 2026
Coach Play Kyoto is an immersive retail environment that celebrates the legacy of Bonnie Cashin - Coach’s first Creative Director and a pioneer of American fashion - through spatial storytelling rooted in the brand’s archival design language.
The space brings Cashin’s most influential product innovations into the environment, featuring oversized sculptures of the Kisslock pouch and the Turnlock hardware. These three-dimensional brand codes are complemented with bold graphic wheat paste posters drawn from vintage Coach advertising, translating heritage product design into an experiential retail format.
Coach (Re)Loved, the brand’s circular upcycling initiative offering one-of-a-kind reconstructed bags, is integrated alongside Coach Create, an in-store customization experience where guests can personalize purchases with engravable tags, charms, and interchangeable straps.